May 4, 2010
Advocacy Case Study Last month saw a series of music and comedy concerts organised in aid of the Teenage Cancer Trust at the Albert Hall. As standalone music gigs, they were enthusiastically reviewed in the national press, but it’s the ‘anecdotal extras’ from blogs and social media that have really caught our interest here at Customer Faithful….. “….who’d have thought we would see Noel Gallagher of Oasis fame singing racy rock songs in such a traditional venue which is largely set to seating (though no-one remained seated for long)?   Who would have expected such a rebel from the rock world would show us his caring side, not only by offering his services (over 2 evenings) for free, but also for his ability to get the venue hosts on his side.  He persuaded the Albert Hall to allow alcohol (though not glass) into the concert hall for the first time; there was no searching of bags, there was no insisting we purchased our drinks from the (expensive) bars on site, there was no censoring of anything.”  “……His set list was constructed by the audience as he went along – he had no desire to plug his new solo career. Instead he told us that this was a charity gig and we had made significant charity donations to be there, so he asked the audience to nominate their songs as the show went on.  The result was a singing, swaying, perhaps inebriated but well behaved crowd, who felt privileged to have been able to spend money and give to this charity.”  “….Even though we were allowed to take our own drinks into the hall, the bar receipts for the evening were reported at record levels!” Our social takeout from these comments is the unusual and unexpected nature of it all, the appropriate bending of the rules, the trust instilled in the audience and the true connection with all parties involved. And from a commercial standpoint, there’s another learning: If you surprise paying guests or customers with something truly unexpected, it can create such strong feelings of warmth, they may want to tell others about it.  http://www.teenagecancertrust.org/what-we-do/royal-albert-hall/2010/

Advocacy Case Study

Last month saw a series of music and comedy concerts organised in aid of the Teenage Cancer Trust at the Albert Hall. As standalone music gigs, they were enthusiastically reviewed in the national press, but it’s the ‘anecdotal extras’ from blogs and social media that have really caught our interest here at Customer Faithful…..

“….who’d have thought we would see Noel Gallagher of Oasis fame singing racy rock songs in such a traditional venue which is largely set to seating (though no-one remained seated for long)?   Who would have expected such a rebel from the rock world would show us his caring side, not only by offering his services (over 2 evenings) for free, but also for his ability to get the venue hosts on his side.  He persuaded the Albert Hall to allow alcohol (though not glass) into the concert hall for the first time; there was no searching of bags, there was no insisting we purchased our drinks from the (expensive) bars on site, there was no censoring of anything.”

 “……His set list was constructed by the audience as he went along – he had no desire to plug his new solo career. Instead he told us that this was a charity gig and we had made significant charity donations to be there, so he asked the audience to nominate their songs as the show went on.  The result was a singing, swaying, perhaps inebriated but well behaved crowd, who felt privileged to have been able to spend money and give to this charity.”

 “….Even though we were allowed to take our own drinks into the hall, the bar receipts for the evening were reported at record levels!”

Our social takeout from these comments is the unusual and unexpected nature of it all, the appropriate bending of the rules, the trust instilled in the audience and the true connection with all parties involved.

And from a commercial standpoint, there’s another learning: If you surprise paying guests or customers with something truly unexpected, it can create such strong feelings of warmth, they may want to tell others about it. 

http://www.teenagecancertrust.org/what-we-do/royal-albert-hall/2010/

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