March 13, 2010
How to Win the Heart of a Businessman In recent weeks, I’ve been researching business travellers - listening to their stories and exploring their world. And the wisdom of this business crowd is centred around productivity - every individual I spoke to had their own sacred rituals and routines for multi-tasking and making the best use of time. At the heart of this fast-paced world was the mobile device - I can’t call it a ‘phone’ anymore, because much of its use is for email, calendar, web browsing, podcast-listening.  I found plenty of iPhone users amongst this business crowd, contrary to the popular view that Blackberry is the weapon-of-choice. And unsurprisingly, having invested in this most stylish of devices, its users had loaded dozens of apps to increase its functionality. Yet the simple truth was that, even when they found time to use their apps, they were all instantly sacrificed for an incoming text or email. And the irony that these two killer-apps both pre-dated and out-muscled their shinier and sexier iPhone app newcomers was not lost on its users. “It’s not that I don’t use my apps,” said one businesswoman inbetween sips of hastily-drunk latte, “but when you’re on the road, its about priority - I’ll find time to text my kids, or keep pace with email before I think about Facebook or sports scores. Remember with an iPhone, it’s one-thing-at-a-time”. In the world of the business traveller, the secret of productivity is momentum - you can speed up and slow down, just as long as you keep moving. That’s why hotel express checkout, food-on-the-go and fast-track airport security are so valued by this group. Sure - indulge in a little self-treat every now and then, but don’t break stride. So what’s the perfect iPhone app for a businessman ? I couldn’t help smile at “Email ‘n Walk” (59p from the App Store) - it uses the iPhone’s internal camera to project an image of where you’re going behind the email you’re working on. So you don’t even need to look away from your screen, even when you’re getting off the escalator ! Read a review of Email n’ Walk To explore more about Customer Faithful, click here

How to Win the Heart of a Businessman

In recent weeks, I’ve been researching business travellers - listening to their stories and exploring their world. And the wisdom of this business crowd is centred around productivity - every individual I spoke to had their own sacred rituals and routines for multi-tasking and making the best use of time.

At the heart of this fast-paced world was the mobile device - I can’t call it a ‘phone’ anymore, because much of its use is for email, calendar, web browsing, podcast-listening. 

I found plenty of iPhone users amongst this business crowd, contrary to the popular view that Blackberry is the weapon-of-choice. And unsurprisingly, having invested in this most stylish of devices, its users had loaded dozens of apps to increase its functionality.

Yet the simple truth was that, even when they found time to use their apps, they were all instantly sacrificed for an incoming text or email. And the irony that these two killer-apps both pre-dated and out-muscled their shinier and sexier iPhone app newcomers was not lost on its users. “It’s not that I don’t use my apps,” said one businesswoman inbetween sips of hastily-drunk latte, “but when you’re on the road, its about priority - I’ll find time to text my kids, or keep pace with email before I think about Facebook or sports scores. Remember with an iPhone, it’s one-thing-at-a-time”.

In the world of the business traveller, the secret of productivity is momentum - you can speed up and slow down, just as long as you keep moving. That’s why hotel express checkout, food-on-the-go and fast-track airport security are so valued by this group. Sure - indulge in a little self-treat every now and then, but don’t break stride.

So what’s the perfect iPhone app for a businessman ? I couldn’t help smile at “Email ‘n Walk” (59p from the App Store) - it uses the iPhone’s internal camera to project an image of where you’re going behind the email you’re working on. So you don’t even need to look away from your screen, even when you’re getting off the escalator !

Read a review of Email n’ Walk

To explore more about Customer Faithful, click here

Comments
blog comments powered by Disqus